‘Cash flow management is key for small businesses’: Xero CEO
Xero CEO Sukhinder Singh Cassidy says her business helps customers “survive” in dire times.
“We never take our customers for granted,” Ms Cassidy told Sky News Business Editor Ross Greenwood.
“We see ourselves as a macro resilient business because we are helping our customers manage their cash flow.
“While certainly we hope that times are always good and they are able to thrive … it’s also to help them survive, we saw that in times like COVID.
“That cash flow management for a small business is the key to it all, of course.”
