Hannah Ferguson on the media's use of the word 'influencer' | ABC NEWS
Cheek Media chief executive and host of the Big Small Talk podcast Hannah Ferguson addressed the National Press Club today calling the media’s use of the word influencer as a “gendered critique.”
In her speech, Ferguson warned generalising female podcasters as unserious and surface level was dangerous.
“They want to invalidate and undermine a group of powerful young women who developed the ability to communicate with audiences in a way that traditional media can’t.”
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