Shanghai: New consumption modes boost vibrant 'first-store' economy
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Shanghai has officially launched its 2025 Double Five Shopping Festival with an array of events mapped out. From the inauguration of flagship stores to themed pop-ups, the city is promoting innovative consumption models and experiential retail formats aimed at stimulating domestic economic growth. Here, consumption is no longer just about paying and purchasing. The city continues to see a growing variety of these first stores, and they are adding depth and vitality to the market.
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